Client: Peacock Plume
Deliverables: logo re-design - ecommerce website
Related Link: www.peacockplume.com
With help from Duel Purpose, two ambitious entrepreneurs transform their love of fashion into an admired e-commerce business.
Challenge: Peacock Plume founders Cara and Holly had an eye for style and a fresh take on online fashion for women. However with an online only sales model, seamlessly integrated branding and user experience were critical.
Solution: DP’s consultants first worked with Peacock Plume to translate their vision into an iconic logo and mark. Then working hand in hand with PP’s founders team, Duel Purpose designed and developed PP’s website and e-commerce solution. Built on Drupal CMS’s, the site has a unique look and feel, but is easy to maintain and expand. The results: multiple positive reviews and a dream turned into reality.
