Our Process

Ad-hoc Design or development is a recipe for disaster. That is why we employ a rigorous process ensuring a design plan aligned with your business goals.

Our Process

Discovery

Your challenges and opportunities are unique, so to identify what is distinctly important to you we ask a lot of questions…and actually listen. What are your challenges? Opportunities? At Duel Purpose we get to know you and your company—all 360 degrees of it—so we can understand who you are, where you’ve been, and where you need to go.

Deliverables from the discovery phase may include:

  • Client Survey
  • Preliminary Consultation
  • Customer Study
  • Brand Exploration
  • Competitive Analysis

Alignment

This phase is all about making sure you are targeting the right customers, and have a message that clearly communicates the benefits your products and services (‘your value proposition’) deliver.

During the Alignment phase we decide:

  • Clearly Defining Your Target Audience
  • Agree on Clear Communication Goals
  • Optimizing your Content
  • Developing a Conversion Strategy

Concepts-Creative & Technology

Duel purpose blends creative skills with technical know-how to engage your consumers. This stage is focused on conceptualizing scalable and adaptable creative solutions specific to your brand or company. While this phase is design-intensive, we also take care of all the not-so-glamorous stuff like your your user stories, site maps, logo designs, wire-frames, and much more.

  • Use Cases
  • Site Maps
  • Wireframes
  • User Experience (‘UX’)
  • Website Design (‘UI’)

Assembly

Assembly is all about transforming concepts into living, breathing extensions of your brand; from websites, application and iphone apps and beyond.  While in this phase all the work happens “under the hood,” our iterative release cycle allows you to click, test, and train throughout the process.

Deliverables typically include:

  • Marketing Content & Copy
  • Web Content & Copy
  • Web & Mobile Sites
  • Web & Mobile Applications
  • Intranets

Deployment

This stage is all about making sure every detail is right. Because our process is transparent and our documentation is exhaustive, it’s a whole lot easier to make sure we’ve met your expectations, and the expectations of your audience. Once complete, your digital assets are tested and you are ready to make some money.

  • Server Configuration
  • Staging Deployments
  • Production Deployments
  • Quality Assurance Tests
  • Web Analytics Set up