DUEL PURPOSE » Identity

Kerygma Church

Duel Purpose — Sun, 07 Nov 2010 16:38:55 +0000

Comfort the Children

Fred — Tue, 01 Jun 2010 16:41:18 +0000

Farmhouse Delivery

Fred — Mon, 31 May 2010 04:28:29 +0000

Capson

Fred — Mon, 31 May 2010 01:50:47 +0000

Nagios “SeedCamp”

Fred — Fri, 28 May 2010 18:23:11 +0000

Ecoxera

Fred — Sat, 01 May 2010 19:00:00 +0000

Summary:
A green retail consultancy engages Duel Purpose to refine their marketing strategy and redesign their interactive marketing tools. The solution: clear concise messaging and improved sales & marketing.

Challenge:
Ecoxera, a green retail consultancy, was struggling to communicate their value to potential customers, despite a wealth of skill and experience. The company lacked clear messaging, leading to confusing and conflicting marketing messages and unfocused sales efforts.

Solution:
DP’s consultants first worked with Ecoxera to translate Ecoxera’s vast experience and skills into a clear concise communication plan, ie. target market, customer value proposition, ‘elevator pitch’ and solution offerings. Then working hand in hand with Ecoxera’s team, Duel Purpose redesigned Ecoxera’s branding, website, and sales presentations. The results were immediate: clear messaging, more effective sale pitches and new customer wins.

Cesar Chavez Yacht Club

Duel Purpose — Thu, 17 Dec 2009 23:46:38 +0000

El Cesar Chavez Yacht Club is the dream child of Michael Casias. Michael’s vision for the club was to really build community by making this available to everyone. Much like Cesar Chavez, Michael has the “Si Se Puede” attitude to make things happen. His ultimate vision is to help shape the city he loves, Austin, TX. DUEL is excited to help in anyway we can.

Atomic Athlete

Duel Purpose — Sat, 12 Dec 2009 22:25:25 +0000

Atomic Athlete is an elite training group that take fitness bootcamps to a whole new level. Most of the workouts are outdoors and will hurt you (in a good way!) Jake Saenz approached DUEL for a logo that touched on his fun loving side but also meant business. Above is the result. Want to change your body? Visit the Atomic site.

The East End

Duel Purpose — Fri, 23 Oct 2009 19:44:08 +0000

DUEL had the privilege of redesigning the EAST END Ibiz district logo. East 11th street is where DUEL began it’s journey and we were happy to help with the re-branding of the district. Because the area has deep Jazz roots with The Victory Grill in the heart of it, we wanted to capture some of that history. The result was a vertical layout with and “old sign” quality. Out of 4 options this was the overwhelming choice by the independent business that voted on the logo. If you are not familiar with east 11th street, get there.

Appiction

Fred — Sat, 03 Jan 2009 19:53:31 +0000

Appiction approached DUEL, as do many of our clients, in need of an identity. We worked hand in hand with this new company’s CEO to develop a logo, a CMS driven website and a one minute long flash presentation in under 30 days. This holistic approach to creating a brand voice was crucial in getting this brand new company off to great start.