Archive for the ‘Web/Interactive’ Category

uControl – openSMA

Sunday, November 7th, 2010

Chaotic Moon

Sunday, July 11th, 2010

Chaotic Moon Studios has exploded onto the mobile application development scene as one of the premier publishers and developers of Android, iPhone, and Windows 7 mobile apps.  DUEL was given the opportunity to assist them in marrying their beautiful website creative with a website back end that allowed for quick, easy content management using an open source solution.

Comfort the Children

Tuesday, June 1st, 2010

Peacock Plume

Friday, May 28th, 2010

With help from Duel Purpose, two ambitious entrepreneurs transform their love of fashion into an admired e-commerce business.

Challenge: Peacock Plume founders Cara and Holly had an eye for style and a fresh take on online fashion for women. However with an online only sales model, seamlessly integrated branding and user experience were critical.

Solution: DP’s consultants first worked with Peacock Plume to translate their vision into an iconic logo and mark.  Then working hand in hand with PP’s founders team, Duel Purpose designed and developed PP’s  website and e-commerce solution.  Built on Drupal CMS’s, the site has a unique look and feel, but is easy to maintain and expand.  The results:  multiple positive reviews and a dream turned into reality.

Ecoxera

Saturday, May 1st, 2010

Summary:
A green retail consultancy engages Duel Purpose to refine their marketing strategy and redesign their interactive marketing tools. The solution: clear concise messaging and improved sales & marketing.

Challenge:
Ecoxera, a green retail consultancy, was struggling to communicate their value to potential customers, despite a wealth of skill and experience. The company lacked clear messaging, leading to confusing and conflicting marketing messages and unfocused sales efforts.

Solution:
DP’s consultants first worked with Ecoxera to translate Ecoxera’s vast experience and skills into a clear concise communication plan, ie. target market, customer value proposition, ‘elevator pitch’ and solution offerings. Then working hand in hand with Ecoxera’s team, Duel Purpose redesigned Ecoxera’s branding, website, and sales presentations. The results were immediate: clear messaging, more effective sale pitches and new customer wins.

HELM HANDMADE BOOTS

Thursday, April 1st, 2010

The Boutique Real Estate

Tuesday, November 3rd, 2009

Appiction

Saturday, January 3rd, 2009

Appiction approached DUEL, as do many of our clients, in need of an identity.  We worked hand in hand with this new company’s CEO to develop a logo, a CMS driven website and a one minute long flash presentation in under 30 days.  This holistic approach to creating a brand voice was crucial in getting this brand new company off to great start.