Archive for the ‘Case Studies’ Category
Comfort the Children
Tuesday, June 1st, 2010Peacock Plume
Friday, May 28th, 2010With help from Duel Purpose, two ambitious entrepreneurs transform their love of fashion into an admired e-commerce business.
Challenge: Peacock Plume founders Cara and Holly had an eye for style and a fresh take on online fashion for women. However with an online only sales model, seamlessly integrated branding and user experience were critical.
Solution: DP’s consultants first worked with Peacock Plume to translate their vision into an iconic logo and mark. Then working hand in hand with PP’s founders team, Duel Purpose designed and developed PP’s website and e-commerce solution. Built on Drupal CMS’s, the site has a unique look and feel, but is easy to maintain and expand. The results: multiple positive reviews and a dream turned into reality.
Ecoxera
Saturday, May 1st, 2010Summary:
A green retail consultancy engages Duel Purpose to refine their marketing strategy and redesign their interactive marketing tools. The solution: clear concise messaging and improved sales & marketing.
Challenge:
Ecoxera, a green retail consultancy, was struggling to communicate their value to potential customers, despite a wealth of skill and experience. The company lacked clear messaging, leading to confusing and conflicting marketing messages and unfocused sales efforts.
Solution:
DP’s consultants first worked with Ecoxera to translate Ecoxera’s vast experience and skills into a clear concise communication plan, ie. target market, customer value proposition, ‘elevator pitch’ and solution offerings. Then working hand in hand with Ecoxera’s team, Duel Purpose redesigned Ecoxera’s branding, website, and sales presentations. The results were immediate: clear messaging, more effective sale pitches and new customer wins.
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